Direct sales
A branded ordering experience where food businesses can sell directly to customers, with their own menu and identity.
Shopify development, store management and marketing support—built around what your business needs next.
From storefront improvements to paid ads and everyday operations, I help you work on what matters next. I’ve built and run my own Shopify business, so I understand the work behind a sale.
Tell me what you needOne-time projects · Ongoing monthly support
View the food ordering demo A storefront you can try
Explore a fictional product page with color options, a bundle and an interactive cart. Open the separate demo to try it yourself.
Custom commerce concept · No real orders
Featured project
My vision is to give food businesses their own website and mobile app, with a smooth ordering experience that gives customers a reason to return.
From browsing products to checkout, order tracking and repeat purchases, the same questions guide my Shopify work: how do we make buying easier, and keep customers coming back?
A branded ordering experience where food businesses can sell directly to customers, with their own menu and identity.
I'm building around customer accounts, rewards and repeat ordering, with the goal of making the next purchase easier.
Driver-network integrations are in development. The goal is to offer delivery without the food business having to absorb the delivery charge.
Delivery pricing and who pays the fee still need validation.
The customer website connects to a backend for menus, ordering and accounts. Administration work includes staff permissions, inventory and branch-specific workflows. Companion app projects cover customer, kitchen, driver and waiter experiences.
I work through the whole journey: what customers see, how they choose and what happens after an order. For Shopify, that informs mobile layouts, product pages and custom theme features. Each platform still has its own requirements.

La Sesión is the restaurant branding configured in the demo. Restaurant pilots and mobile release testing are ahead.
Shopify experience
I handled store setup, product presentation and paid Facebook advertising myself.
At Auric Jewellers, I sold personalized jewelry and tested products, creatives and ad copy. I learned how closely the offer, the ad and the product page need to work together.
Getting sales was one challenge. Scaling while keeping acquisition costs under control was another. I bring that perspective to my work with store owners.
Historical revenue from my own store, not profit.
New store setup, theme changes, product uploads, collections, promotions and troubleshooting. Get a specific job done or have someone help keep the store moving.
Product descriptions, page titles, metadata and image alt text, alongside mobile layouts, navigation and product-page improvements that make buying easier.
Meta ad setup and management, creative concepts, ad copy and campaign testing. We look at the offer and landing page together, with acquisition costs and margins in mind.
Welcome emails, abandoned-cart follow-ups, post-purchase messages and campaign support to help you stay in touch with customers and encourage another order.
Theme sections, storefront features and tools for repetitive tasks. We scope integrations around what Shopify and your existing apps actually support.
How we can work together
A store launch, redesign, custom feature, SEO cleanup or campaign setup. Send me the task and I’ll help define a clear scope, timeline and price before work begins.
Ongoing monthly support for store updates, marketing and improvements. We agree on priorities, included work and how we’ll communicate, so you know what’s being handled and what comes next.
Not sure which service fits? Tell me what’s taking up your time or holding the store back. We’ll start there, choose the first priority and agree on how to measure progress.
Talk through your next priority
A little about me
I’m based in Puerto Rico, with 10+ years in retail specializing in customer service and ecommerce order fulfillment, and over five years in restaurants, including supervising.
I’ve also built and run my own Shopify business. That background keeps me focused on the people using a store and the work behind every order.
I enjoy figuring things out and building useful tools. AI is part of how I work; I guide the implementation, review it and test the result. We can work together in Spanish or English.
Side project
My brother mentioned a gaming automation tool at a family gathering. I spent about four hours that night building the first version for him.
SoulPilot records and replays clicks, mouse gestures and keyboard input, with shortcuts and an autoclicker. It started as a favor and became a fun project to keep improving.

Archived app capture, version 6.6. The first version took one evening; the interface and features evolved afterward.
This is a separate Windows tool, not a Shopify integration. It's a small example of turning a casual idea into something useful.
Let's work together
Send me your store link, the task or problem you want help with, and whether you’re looking for a one-time project or ongoing support. You don’t need a perfect brief—we can work out the next step together.
Tell me about your projectjctrujillo1021@gmail.com